{"id":9828,"date":"2025-12-24T17:22:42","date_gmt":"2025-12-24T17:22:42","guid":{"rendered":"https:\/\/sandbox2.foxtrotdev.com\/?p=9828"},"modified":"2026-01-22T03:52:19","modified_gmt":"2026-01-22T03:52:19","slug":"dose-of-history-whats-new-holiday-edition","status":"publish","type":"post","link":"https:\/\/sandbox2.foxtrotdev.com\/?p=9828","title":{"rendered":"Dose of History – What’s New – Holiday Edition"},"content":{"rendered":"\n

The pharmaceutical trade magazine What\u2019s New<\/em>, published by Abbott Laboratories, is especially eclectic. Poems, short stories, and works of art are interspersed between articles discussing newly discovered substitutes for morphine and treatments for frostbite. Several notable mid-century figures, such as Ogden Nash and Robert Frost, contributed to the magazine. In addition to literary works, visual art also figures quite prominently. This mix of cultural and pharmaceutical topics make What\u2019s New<\/em> quite unique in comparison to other twentieth century pharmaceutical publications.\u00a0<\/p>\n\n\n\n


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The visuals for this post are selected from the holiday editions of <\/em>What\u2019s New, published from 1947 to 1949.<\/em><\/p>\n\n\n\n

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What’s New,<\/em> Abbott, Christmas Edition, 1947<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1947<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1947<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1948<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1948<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1948<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1948<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1949<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1949<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1949<\/figcaption><\/figure>\n\n\n\n
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What’s New,<\/em> Abbott, Christmas Edition, 1949<\/figcaption><\/figure>\n<\/div>\n\n\n\n

This Dose of History<\/em> was brought to you by Leo Ryan, AIHP Intern.<\/p>\n","protected":false},"excerpt":{"rendered":"

The pharmaceutical trade magazine What\u2019s New, published by Abbott Laboratories, is especially eclectic. Poems, short stories, and works of art are interspersed between articles discussing newly discovered substitutes for morphine and treatments for frostbite. Several notable mid-century figures, such as Ogden Nash and Robert Frost, contributed to the magazine. In addition to literary works, visual […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[25,23],"class_list":["post-9828","post","type-post","status-publish","format-standard","hentry","category-news","tag-dose-of-history","tag-pharmacy-history"],"yoast_head":"\nDose of History - What's New - Holiday Edition - American Institute of the History of Pharmacy<\/title>\n<meta name=\"description\" content=\"Advancing knowledge and understanding of the history of pharmacy and medicines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox2.foxtrotdev.com\/?p=9828\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dose of History - 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