{"id":8416,"date":"2024-06-19T16:36:18","date_gmt":"2024-06-19T16:36:18","guid":{"rendered":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416"},"modified":"2024-06-19T16:36:18","modified_gmt":"2024-06-19T16:36:18","slug":"digitizing-pharmacy-trade-catalogs-the-work-continues","status":"publish","type":"post","link":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416","title":{"rendered":"Digitizing Pharmacy Trade Catalogs &#8211; the Work Continues!"},"content":{"rendered":"\n<p>The American Institute of the History of Pharmacy is thrilled to announce that the latest batch of trade catalogs, digitized in collaboration with the University of Wisconsin Digital Collections Center (UWDCC), is now live! <\/p>\n\n\n\n<p>The AIHP jointly holds one of the top pharmaceutical trade catalog collections in the world and has been working with UWDCC since 2021 to make them available on the <a href=\"https:\/\/search.library.wisc.edu\/digital\/ATradeCatColl\">Digital Collections website<\/a>. The AIHP and UWDCC have digitized 38 catalogs to date, totaling 14,413 pages. Additionally, the AIHP and UWDCC have collaborated to digitize 840 photos from the <a href=\"https:\/\/search.library.wisc.edu\/digital\/ADrugTopicsColl\">Drug Topics Photo Collection<\/a>.<\/p>\n\n\n\n<p>The trade catalogs in the collection date from 1829 to 2000 and highlight medicines, chemicals, products, and equipment used and sold by pharmacies. They can help historians track wholesale pricing over time, learn what medicines and products were available when, and provide a visual record of packaging design. They\u2019re also full of incredible illustrations and typography that can be used as a reference for contemporary artists and graphic designers.<\/p>\n\n\n\n<p>For example, the latest set of trade catalogs digitized includes a number of catalogs for druggists\u2019 labels. These refer to printed or handwritten labels that pharmacists would use when dispensing medications or giving information about in-house products sold at their pharmacies. Labels were a way of distinguishing the pharmacist from his or her competitors. In 1911, an article in The Chemist and Druggist advised that \u201cevery label is an advertisement, and care should be taken to make it an effective one.\u201d In short, labels in the recently digitized trade catalogs provide valuable information to historians about medicines, compounding, and pharmacy locations; however, they also serve as a record of developments in commercial design and printing, as well as marketing and advertising.<\/p>\n\n\n\n<p>In 2023, UW-Madison School of Pharmacy archivist Hannah Swan presented a short video at the Society for Textual Scholarship\u2019s annual conference on the interconnected history of pharmacy labels and printing histories. To watch the video, along with many other engaging videos related to the history of pharmacy, visit the <a href=\"https:\/\/www.youtube.com\/@americaninstituteofthehist2275\">AIHP YouTube channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The American Institute of the History of Pharmacy is thrilled to announce that the latest batch of trade catalogs, digitized in collaboration with the University of Wisconsin Digital Collections Center (UWDCC), is now live! The AIHP jointly holds one of the top pharmaceutical trade catalog collections in the world and has been working with UWDCC [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15,17,16,14,18],"class_list":["post-8416","post","type-post","status-publish","format-standard","hentry","category-from-the-collections","tag-history","tag-labels","tag-pharmaceuticals","tag-pharmacy","tag-trade-catalogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitizing Pharmacy Trade Catalogs - the Work Continues! - American Institute of the History of Pharmacy<\/title>\n<meta name=\"description\" content=\"Advancing knowledge and understanding of the history of pharmacy and medicines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitizing Pharmacy Trade Catalogs - the Work Continues! - American Institute of the History of Pharmacy\" \/>\n<meta property=\"og:description\" content=\"Advancing knowledge and understanding of the history of pharmacy and medicines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416\" \/>\n<meta property=\"og:site_name\" content=\"American Institute of the History of Pharmacy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PharmacyInHistory\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-19T16:36:18+00:00\" \/>\n<meta name=\"author\" content=\"Lucas Richert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Richert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416\"},\"author\":{\"name\":\"Lucas Richert\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/person\/fbd9f15d4be2291545d8121fdcbe4c9a\"},\"headline\":\"Digitizing Pharmacy Trade Catalogs &#8211; the Work Continues!\",\"datePublished\":\"2024-06-19T16:36:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416\"},\"wordCount\":340,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#organization\"},\"keywords\":[\"history\",\"labels\",\"pharmaceuticals\",\"pharmacy\",\"trade catalogs\"],\"articleSection\":[\"From the Collections\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416\",\"url\":\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416\",\"name\":\"Digitizing Pharmacy Trade Catalogs - the Work Continues! - American Institute of the History of Pharmacy\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#website\"},\"datePublished\":\"2024-06-19T16:36:18+00:00\",\"description\":\"Advancing knowledge and understanding of the history of pharmacy and medicines.\",\"breadcrumb\":{\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/?p=8416#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox2.foxtrotdev.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitizing Pharmacy Trade Catalogs &#8211; the Work Continues!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#website\",\"url\":\"https:\/\/sandbox2.foxtrotdev.com\/\",\"name\":\"American Institute of the History of Pharmacy\",\"description\":\"Actively engaged in preserving the documents of pharmacy's past and developing materials for understanding the future.\",\"publisher\":{\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox2.foxtrotdev.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#organization\",\"name\":\"American Institute of the History of Pharmacy\",\"url\":\"https:\/\/sandbox2.foxtrotdev.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandbox2.foxtrotdev.com\/wp-content\/uploads\/2019\/03\/logo.png\",\"contentUrl\":\"https:\/\/sandbox2.foxtrotdev.com\/wp-content\/uploads\/2019\/03\/logo.png\",\"width\":128,\"height\":41,\"caption\":\"American Institute of the History of Pharmacy\"},\"image\":{\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PharmacyInHistory\/\",\"https:\/\/www.youtube.com\/channel\/UCuS80O24UVthiojfv395YiA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/person\/fbd9f15d4be2291545d8121fdcbe4c9a\",\"name\":\"Lucas Richert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c6a4e7bb7288cb436798ff5011c68c4f7d1f7b84626b15e75f978b7a49a9f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c6a4e7bb7288cb436798ff5011c68c4f7d1f7b84626b15e75f978b7a49a9f84?s=96&d=mm&r=g\",\"caption\":\"Lucas Richert\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digitizing Pharmacy Trade Catalogs - the Work Continues! - American Institute of the History of Pharmacy","description":"Advancing knowledge and understanding of the history of pharmacy and medicines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416","og_locale":"en_US","og_type":"article","og_title":"Digitizing Pharmacy Trade Catalogs - the Work Continues! - American Institute of the History of Pharmacy","og_description":"Advancing knowledge and understanding of the history of pharmacy and medicines.","og_url":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416","og_site_name":"American Institute of the History of Pharmacy","article_publisher":"https:\/\/www.facebook.com\/PharmacyInHistory\/","article_published_time":"2024-06-19T16:36:18+00:00","author":"Lucas Richert","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lucas Richert","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416#article","isPartOf":{"@id":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416"},"author":{"name":"Lucas Richert","@id":"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/person\/fbd9f15d4be2291545d8121fdcbe4c9a"},"headline":"Digitizing Pharmacy Trade Catalogs &#8211; the Work Continues!","datePublished":"2024-06-19T16:36:18+00:00","mainEntityOfPage":{"@id":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416"},"wordCount":340,"commentCount":0,"publisher":{"@id":"https:\/\/sandbox2.foxtrotdev.com\/#organization"},"keywords":["history","labels","pharmaceuticals","pharmacy","trade catalogs"],"articleSection":["From the Collections"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandbox2.foxtrotdev.com\/?p=8416#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416","url":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416","name":"Digitizing Pharmacy Trade Catalogs - the Work Continues! - American Institute of the History of Pharmacy","isPartOf":{"@id":"https:\/\/sandbox2.foxtrotdev.com\/#website"},"datePublished":"2024-06-19T16:36:18+00:00","description":"Advancing knowledge and understanding of the history of pharmacy and medicines.","breadcrumb":{"@id":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandbox2.foxtrotdev.com\/?p=8416"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sandbox2.foxtrotdev.com\/?p=8416#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandbox2.foxtrotdev.com\/"},{"@type":"ListItem","position":2,"name":"Digitizing Pharmacy Trade Catalogs &#8211; the Work Continues!"}]},{"@type":"WebSite","@id":"https:\/\/sandbox2.foxtrotdev.com\/#website","url":"https:\/\/sandbox2.foxtrotdev.com\/","name":"American Institute of the History of Pharmacy","description":"Actively engaged in preserving the documents of pharmacy's past and developing materials for understanding the future.","publisher":{"@id":"https:\/\/sandbox2.foxtrotdev.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandbox2.foxtrotdev.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/sandbox2.foxtrotdev.com\/#organization","name":"American Institute of the History of Pharmacy","url":"https:\/\/sandbox2.foxtrotdev.com\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/logo\/image\/","url":"https:\/\/sandbox2.foxtrotdev.com\/wp-content\/uploads\/2019\/03\/logo.png","contentUrl":"https:\/\/sandbox2.foxtrotdev.com\/wp-content\/uploads\/2019\/03\/logo.png","width":128,"height":41,"caption":"American Institute of the History of Pharmacy"},"image":{"@id":"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PharmacyInHistory\/","https:\/\/www.youtube.com\/channel\/UCuS80O24UVthiojfv395YiA"]},{"@type":"Person","@id":"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/person\/fbd9f15d4be2291545d8121fdcbe4c9a","name":"Lucas Richert","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/sandbox2.foxtrotdev.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c6a4e7bb7288cb436798ff5011c68c4f7d1f7b84626b15e75f978b7a49a9f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c6a4e7bb7288cb436798ff5011c68c4f7d1f7b84626b15e75f978b7a49a9f84?s=96&d=mm&r=g","caption":"Lucas Richert"}}]}},"_links":{"self":[{"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=\/wp\/v2\/posts\/8416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8416"}],"version-history":[{"count":1,"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=\/wp\/v2\/posts\/8416\/revisions"}],"predecessor-version":[{"id":8417,"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=\/wp\/v2\/posts\/8416\/revisions\/8417"}],"wp:attachment":[{"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox2.foxtrotdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}